It's true that thermofans really only help when stationary or at low speed. As soon as you get some decent speed up (30km/h??) the natural airflow will mean a fan is not doing much to help.
And I'm not sure if I've misunderstood what you've written, but using a push fan you always mount it on the front of the radiator, and a pull on the back. So fan flow direction always matches natural flow direction.
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